(PRESS RELEASE) ROSEMONT, IL — A strong holiday season often depends on the quality of your in-store events. That’s why the pre-show education day at The INSTORE Jewelry Show 2025 includes a session focused on helping retailers plan gatherings that attract new customers and deliver real business results.
In “How to Create a Can’t-Miss Holiday Event” (Saturday, Sept. 27, 1:30–2:30 PM), three experienced jewelers — Amber Gustafson (Amber’s Designs, Katy, TX), Chae Carter (Carter’s Collective, Petal, MS) and Tammy Kohl (Takohl Custom Jewelry, Chicago, IL) — will share practical ideas for planning events that work. The panel will be moderated by Anna Samsonova, owner of Samsonova Consulting, who will guide the discussion toward strategies any jeweler can apply.
“This session is about taking the guesswork out of event planning,” says Trace Shelton, editor-in-chief of INSTORE. “Our panelists will show how even small touches can make your holiday events more engaging and more effective at driving traffic.”
Attendees will learn how to create inviting themes, keep customers engaged during the event, and follow up in ways that lead to repeat visits. The goal isn’t flashy productions — it’s useful, well-planned gatherings that strengthen customer relationships and generate ROI.
If you want your holiday events to work harder for your business, this session is the place to start.
About The INSTORE Jewelry Show 2025: The INSTORE Jewelry Show is the only trade show and buying experience for independent fine jewelry professionals in the Midwest market. Presented by INSTORE magazine, this event offers a unique platform for buying, networking, learning, and discovering the latest industry trends and product offerings. Now with a holiday twist, this year’s event will be the only show you need to attend to get your store stocked and ready ahead of the busy holiday retail season. Join us in Rosemont, IL, from September 28-29, 2025, for an unforgettable jewelry industry event.
ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Jewelry Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.
Media Contact: Christine Yancey, Marketing Director, SmartWork Media / The INSTORE Jewelry Show / Email: [email protected]
