Robyn Hawk, a writer and social media specialist focused on the jewelry industry, has died at age 63.
She passed away on July 16 from a stroke, according to a post made on her Facebook page by relatives.
“Robyn fell hard in love with the gemstone and jewelry world – and with all of you,” wrote her mother, Maureen, and younger sister, Dawn.
Hawk was one of the first major social media “influencers” in the jewelry industry, as she used Twitter to comment with her trademark dry wit on trends, fashion, industry issues and the quirks of being a jeweler. We at INSTORE sought her opinions and comments for various stories, as did other jewelry trade publications.
“She was always excited to learn more and then to share and promote this world on her many blogs. Robyn was truly wowed by all the creative people she met, those in mining, gemstone cutters, jewelers, collectors and more. She was a social media guru and a wonderful writer, and her enthusiasm was infectious.”
Working under the moniker “A Fly on the Wall,” the Fullerton, CA, resident was a social content curator, serial blogger and website copy writer.
Her blogs included the Daily Jewel, Celebrity Jewel, Editorial Jewel and Historic Gems & Jewels.