Headlines

JSA Issues Guidance for Jewelers on Responding to ‘Active Shooters’

The Jewelers’ Security Alliance has sent an advisory to its members providing “active shooter recommendations for jewelers.”

The bulletin followed mass shootings over the weeeknd in El Paso, TX, and Dayton, OH, that claimed at least 31 lives.

In the advisory, JSA reprinted a reference guide issued by the U.S. Department of Homeland Security about active shooter events.

“Employers should share this information with their employees so that all jewelry firms can be ready to face such a dangerous threat,” JSA stated.

There have been 297 incidents in the U.S. so far in 2019, according to Mass Shooting Tracker. There were 418 in 2018.

According to the guide:

An active shooter is an individual who is engaged in killing or attempting to kill people in a confined and populated area; in most cases, active shooters use firearms(s) and there is no pattern or method to their selection of victims.

  • Victims are selected at random
  • Event is unpredictable and evolves quickly
  • Knowing what to do can save lives

When an active shooter is in your vicinity, you must be prepared both mentally and physically to deal with the situation.

You have three options:

1 RUN

  • Have an escape route and plan in mind
  • Leave your belongings behind
  • Evacuate regardless of whether others agree to follow
  • Help others escape, if possible
  • Do not attempt to move the wounded
  • Prevent others from entering an area where the active shooter may be
  • Keep your hands visible
  • Call 911 when you are safe

2 HIDE

  • Hide in an area out of the shooters view
  • Lock door or block entry to your hiding place
  • Silence your cell phone (including vibrate mode) and remain quiet

3 FIGHT

  • Fight as a last resort and only when your life is in imminent danger
  • Attempt to incapacitate the shooter
  • Act with as much physical aggression as possible
  • Improvise weapons or throw items at the active shooter
  • Commit to your actions . . . your life depends on it

The first officers to arrive on scene will not stop to help the injured. Expect rescue teams to follow initial officers. These rescue teams will treat and remove injured.

Once you have reached a safe location, you will likely be held in that area by law enforcement until the situation is under control, and all witnesses have been identified and questioned. Do not leave the area until law enforcement authorities have instructed you to do so.

When law enforcement arrives:

  • Remain calm and follow instructions
  • Drop items in your hands (e.g., bags, jackets)
  • Raise hands and spread fingers
  • Keep hands visible at all times
  • Avoid quick movements toward officers, such as holding on to them for safety
  • Avoid pointing, screaming or yelling
  • Do not ask questions when evacuating

Information to provide to 911 operations:

  • Location of the active shooter
  • Number of shooters
  • Physical description of shooters
  • Number and type of weapons shooter has
  • Number of potential victims at location

 

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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