(PRESS RELEASE) New York headquartered, family-owned jewelry powerhouse Le Vian is introducing innovative geofencing technology this September, devoted to attracting footfall at its independent jewelry retail partners across the US. This initiative represents Le Vian’s most significant commitment to date to its independent retail division.
Geofencing technology will target Le Vian collectors when they are within a specific mile radius of a participating independent store by sending them a pop-up digital impression on their Smartphone. The advertisement will feature exclusive designs, only available to purchase via independent jewelers, from Le Vian’s Chocolate Diamonds 20th anniversary Jubilee collection.
Brick-and-mortar stores often struggle to generate foot traffic. In recent years Le Vian has worked closely to support its approximately 300 independent retailers, by developing an exclusive range of pieces, only available at these stores. Geo-fencing is now set to bring this range to a broader, highly targeted audience. Le Vian also provides its independent retailers with exclusive marketing resources including branded displays, packaging and marketing co-op, further supporting them in a crowded market.
Le Vian will allocate over 100,000 digital impressions to each participating independent store upon purchase of pieces from the exclusive Jubilee range as well as replenishments of beloved Le Vian icons. In addition, Le Vian will provide each store with 10 Le Vian branded purses (retail value $200) to be gifted to the first 10 buyers who, prompted by the geofencing campaign, come to the store and purchase any piece from the exclusive Chocolate Diamonds Le Vian anniversary collection.
To further amplify the impact of this campaign, Le Vian will advertise the Jubilee range on all Le Vian social media channels during the campaign slated to last through October, and through the remainder of the fall in the run-up to holiday season.