(Press Release)
NEW YORK – LovePendants, the engraved gemstone division of Color Story, has announced a new partner affiliate program that will allow retailers to cater to millennials with more personalized options.
Launched by fine jewelry veteran Robert Leser, LovePendants’ website allows customers to personalize their jewelry by engraving topaz, amethyst, green quartz or citrine with a symbol, letter or word that holds special significance. Gemstones are then set in the customer’s metal choice of vermeil, silver or 14k gold and turned into a necklace, bracelet or charm. The LovePendants Affiliate Program will allow retailers to offer their customers this same ability through their own website.
Using LovePendant’s proprietary technology, retail affiliate partners launch the LovePendants design portal within their own website, allowing in-store or online customers to design their own LovePendants jewelry. Because the design portal appears within the retailer’s own website, affiliate partners are able to maintain their own distinct branding. Once the design process is complete and the product ordered, LovePendants will then directly ship the finished product to the customer while the retailer shares the profit.
“Millennial shoppers are proving to be a group that want a sense of collaboration and customization in the things they buy,” says Leser. “Our new affiliate program offers retailers the ability to meet millennial 21st century demands by offering them a new, 21st century way of selling to them on their terms. By letting millennials personalize their LovePendants options, retailers show these new era customers they understand what’s most important to them when selecting jewelry.”
The LovePendants Affiliate Program offers exclusivity within local markets on a first-come, first-served basis. For customers who discover LovePendants through a specific retail partner but orders directly from the LovePendant’s website, that retailer will still earn profits if the order is placed within their zip code area.
For more information on participating in this affiliate program, contact LovePendants at (212) 832-8013 or at robert@lovependants.com.