Outside The Box: Ritz-Carlton Boutique Opening
Published in the January/February 2014 issue
LANDSBERG JEWELERS (WHITE PLAINS, NY)
When Jonathan and Jeffrey Landsberg opened Landsberg Jewelers’ new third location at the Ritz- Carlton Hotel in White Plains, NY, they teamed with the Ritz and Luxe Magazine and introduced three new designer lines: Faith Ann Kiely, Royal Asscher, and Jack Vartanian. The mayor of White Plains handled the ribbon-cutting, and more than 150 guests attended.
INTERVIEW WITH JONATHAN LANDSBERG, OWNER, AND VINNY PERUGINI, MARKETING AND ADVERTISING DIRECTOR
How successful was the event?
“We are seeing and feeling the results of the event to this day. Guest who didn’t purchase that evening have come back and purchased items weeks later.”
WHAT WERE THE CHALLENGES OF HOSTING THE EVENT?
“The evening was very challenging because the space is a lot smaller then we are used to working with. We had a difficult time helping everyone and making sure things were secure. All in all, we did make quite a few sales that evening, in spite of the large amount of people who attended.”
HOW DID WORKING WITH THE RITZ-CARLTON ADD TO THE EXPERIENCE?
“They have never participated in a situation where three luxury brands came together to produce an event, but it went off without hitch. Guests had the pleasure of tasting some of the chef’s latest culinary creations. A signature cocktail was created along with a cookie with our logo. The curiosity of customers wanting to view our newest location and the level of luxury that the Ritz-Carlton brand gives made for a wonderful evening.”
WHAT WAS IT LIKE WORKING WITH LUXE MAGAZINE?
“We have worked with Luxe for the past two years, and they are a wonderful media partner. Luxe assisted with designing the invitation, supplying the photographer, mailing the invitations and scheduling e-blasts to promote the event.”
How was the event promoted?
“Over three hundred invitations were mailed to our customers’ homes. We also sent out three e-blasts inviting customers and friends to the event. A special email was sent out to all the Ritz-Carlton residents, inviting them down to celebrate the evening with us. Luxe Magazine also sent e-blasts to local clients and subscribers.”