(PRESS RELEASE) VALENZA, ITALY – Valenza based, award-winning Italian jewelry brand Picchiotti announced that the technology behind its innovative and successful Xpandable Collection has officially been granted a 20-year U.S. jewelry patent. The invisible technology, which allows both precious gemstone bracelets and rings to expand and contract for comfortable and durable wear, is now protected against counterfeit by US law. The 200+ designs in the Xpandable line are available at fine jewelers nationwide and distributed through the Picchiotti US office in Atlanta, Georgia.
“My family and I are incredibly proud to have been awarded a rare and meaningful U.S. jewelry patent,” says President and Founder Giuseppe Picchiotti. “We knew from the beginning that the genius of this technology was special and that it would ensure long-lasting comfort for our customers. The patent now sanctions the originality of our invention and ensures that Xpandable customers can be confident they are getting a genuine Picchiotti creation.”
Having launched in early 2016 with roughly a dozen styles, the Xpandable Collection has been enormously successful since its inception. The revolutionary line of diamond and gemstone jewelry now comprises over 200 designs in bracelets and rings that expand and contract, cleverly solving the problem of sizing in rings and the problem of cumbersome clasps in bracelets. Many years of dedication, research and development have perfected the technology to ensure both comfort and durability, as well as the excellence in design and manufacturing for which the Picchiotti brand is known worldwide. The patent will protect consumers against counterfeits.
For more information or to schedule an interview with the Picchiotti family or a press appointment during the upcoming Couture Jewelry Show (La Fite ballroom of the Wynn Las Vegas, salon #418), please contact Maria Carola Picchiotti (mariacarola@picchiotti.it) or Luxury Brand Group (duvall@luxbrandgroup.com). Retailers wishing to make an appointment to view the line at COUTURE, please contact Picchiotti USA: Barry Meryowitz (barry@picchiotti.com / (404) 239-9900.