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Readers Write in About Gold Price Pushback (Or Lack Thereof), Gold Buying and More

One reader wonders how to extricate herself from customer conversations when she needs to be at the bench.

Published

9 hours ago

November 26, 2025

INSTORE Staff Instore December 2025 Issue

While I definitely see it in my business, I was happily surprised to see 43 percent of stores aren’t seeing push back from the surge in gold prices. I was wondering how it would play out this holiday season, but I feel more confident the sales will be there. — Angela C., Atascadero, CA
We don’t buy gold and jewelry from the public. We don’t advertise it, promote it — nothing. Yet, I still get 15-20 inquiries a week, whether it’s a phone call or walk-in with people inquiring. I own a fine jewelry store and the outside along with the inside of my store says we’re a fine jewelry store. I don’t know how people have come to the conclusion that every jewelry store has now become a pawn shop, and we should buy their gold and unworn jewelry, like they’re doing us a favor. This trend is absolutely annoying and I’m not sure how it stops. — Marc M., Midland, TX
So grateful for all the wonderful webinars from everyone! Lots to keep on learning and ready to act. Thank you for the information we are getting all the time. What a fabulous industry! Glad to be a part of it. — Susan E., El Paso, TX
You are doing great! Keep up the good work, it is appreciated. — Sue P., Escanaba, MI
Recently with all our new clients (we are so VERY GRATEFUL) we are getting requests every day for the “goldsmith” (me) to meet with clients in the lobby. It takes sooooooo much time (I enjoy meeting them), however, and it makes me feel constantly behind at the bench. My sons have explained if I’m in the lobby they won’t get their jobs on time. Some are okay with it and some get very demanding. Do you have any advice on this situation? Definitely don’t want to lose a client, but if I’m late on the repairs and custom orders, they are unhappy as well. I know shops have tougher problems, but this is an issue for sure. — Sherrie S., Tigard, OR

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