(press release) Swiss watch brand Frederique Constant announces the continuation of its partnership for its third consecutive year with Oscar-winning actress and philanthropist Gwyneth Paltrow as its Global Charity Brand Ambassador.
As part of the campaign, Paltrow chose to align with charity organization DonorsChoose.org, involved in supporting education for children, making it easy for anyone to help a classroom in need, whether it is through books, school supplies or funding field trips.
Aletta Stas, board executive and co-founder of Frederique Constant, said, “We are very happy to continue our collaboration with Gwyneth Paltrow as our Global Charity Ambassador. Giving back is just as important to Gwyneth as it is for us, and thanks to her and our brand’s engagement, we will continue to support DonorsChoose.org educational projects.”
Since 2004, Frederique Constant has donated $50 upon each watch sold from the brand’s Ladies Collections. Together with this, Frederique Constant and Paltrow joined for an exclusive event to launch the brand’s Lady Horological Smartwatch. A group of young students from the DonorsChoose.org program was invited to participate in a “5000 steps Challenge” conducted by Paltrow alongside celebrity fitness trainer Tracy Anderson. Frederique Constant donated $50,000 to DonorsChoose.org, specifically toward its movement and sports programs throughout public schools.
“I am very happy to continue my partnership with Frederique Constant and excited to unveil my latest Charity campaign for the brand,” said Paltrow “What’s great about Frederique Constant is their combination of classic style and strong values that I really agree with, but also they have a beautiful commitment to sharing their success by giving back. We are very well aligned in our passion for charity.”
To celebrate the partnership renewal, the Swiss watch manufacturer unveils its new Charity Advertising Campaign, which will promote the Ladies collections of the brand.