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Revolutionizing Bridal Jewelry: Union & Bond Launches with Real-Time Custom Ring Platform and 3-Day Delivery

This physical toolkit allows consumers to feel the quality and explore their options hands-on without a heavy buy-in requirement for the retailer.

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Revolutionizing Bridal Jewelry: Union & Bond Launches with Real-Time Custom Ring Platform and 3-Day Delivery

(PRESS RELEASE) NEW YORK, NY — Union & Bond announces the launch of its fine jewelry bridal collection and innovative web-based platform—empowering retailers to design and deliver custom rings with unmatched speed and precision. Bryan Cohen formerly of Timeless Fine Jewelry and AJ Tosyali of Benchmark Rings have teamed up with over 30 years in the bridal jewelry sector.

What sets Union & Bond apart? Every ring is manufactured entirely within America, ensuring exceptional craftsmanship, quality control, and remarkably fast turnaround times—as quick as three days from order to shipment. At the heart of the collection is a comprehensive display and sample presentation, featuring 26 shank and head combinations in a variety of alloy samples. This physical toolkit allows consumers to feel the quality and explore their options hands-on without a heavy buy-in requirement for the retailer. To enhance the in-store experience, there is an interactive design app built directly within the company’s website. Retailers and their clients can mix and match heads, shanks, metal, center diamond shapes, and accent stones in real time. With three tiers of accent stone quality and a wide variety of center options, the platform makes it easy to meet any customer’s aesthetic and budget.

What truly changes the game is the platform’s live pricing engine. Retailers can set their own markups and instantly see the adjusted price for dozens of combinations, eliminating the need to wait on vendor quotes and risk losing a sale. It’s full control, full transparency, and full confidence—right at the point of sale.

“This isn’t just faster production—it’s faster decision-making, faster sales, and stronger client satisfaction,” says Founder and President Bryan Cohen “We’re giving retail jewelers a modern tool that puts them in command of the sale, with the ability to create the perfect ring alongside their customer.”

Whether it’s a timeless solitaire or an elaborate halo design, Union & Bond brings bridal customization into the modern age—without sacrificing quality and control.

To learn more or request a wholesale account, contact Union & Bond at 332-287-9300 or [email protected]

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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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