(press release) NEW YORK – Phillip Gavriel is kicking off the show season with a new collection. The pieces will be new additions to his best-selling Italian Cable Collection, upon which the brand was founded almost 10 years ago.
Inspired by Italy’s classic architecture and breathtaking landscape, the collection has always had a timeless appeal. What’s new is the debut of a full-scale gold collection. Previously the majority of the collection was available in sterling silver. With the resurgence of yellow gold, and retailers willing to experiment with higher price points, the brand felt it was timely to introduce a bigger selection in the metal.
Retails will begin at just $220 in 14K gold, something Phillip pushed to achieve as he continues to build the brand’s philosophy of “democratizing” fine jewelry to the masses.
The teaser line in its brochure featuring this collection states “From Italy with love.” The collection remains 100 percent made in Italy, an important point of difference for the designer who spent time there as a student in Florence and continues to foster the country’s artisan jewelry traditions.
This release comes during a milestone year for the brand as well as its parent company, Royal Chain Group, which is celebrating their 40th anniversary. Retailers wishing to view the newest collection may visit Booth B36160 at JCK Las Vegas.