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Shop!’s Global Development Director Weighs In on Retail Marketing Trends

PHOTO: ISTOCKPHOTO

The Shop! Association’s Global Development Director, Leo van de Polder, weighed in on the latest retail marketing trends in an exclusive interview with Dekkers International.

Discussing “hot topics” like Artificial Intelligence (AI), human-centric design, e-commerce, omnichannel and experiences, the Q&A – conducted by Lizzy Wijkhuisen – also provides suggested tips to retailers like clearly defining your purpose and leveraging all channels.

Read the full interview here.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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