(Press Release)
New York, NY – Silver Promotion Service (SPS) has announced the appointment of Luxury Brand Group (LBG) as its agency of record for public relations and brand development.
SPS has been a client of the Los Angeles-based LBG office, focusing on celebrity product placement, since April 2015. The New York office of LBG was opened in August 2016.
Commenting on the appointment, Michael Barlerin, SPS director, said:
“We are delighted to expand our relationship with Luxury Brand Group. We have been very pleased by the product placement work of the Los Angeles showroom. Their establishment of a New York office will enable us to work with them on more strategic messaging. Two examples would be communicating to the industry the proven performance of silver jewelry as the optimal self-purchase jewelry category and the role silver jewelry can provide for wedding party events. We will also look to LBG to lend support as SPS seeks to grow the number of participants in the ‘Savor Silver’ program.”
LBG President and CEO Frank Proctor, said:
“We are looking forward to working with the talented team at Silver Promotion Service. We value the efforts of SPS and feel that we understand their messaging, ideals, and targets and will communicate this to our relationships with consumer, trade and bridal editors. The days to come will be a new and exciting journey for SPS – we are eager to assist in their progress.”
Introduced in 2008 by The Silver Institute, the mission of Silver Promotion Service is to enhance the image of and stimulate demand for silver jewelry in key markets through various programs offered to its Savor Silver participants. Member categories include ‘Designers of Distinction’, ‘SilverMark Partners’ and the recently introduced ‘Silver Style Partners’.
Established in 2004, Luxury Brand Group is a full service brand communications agency with offices in Southern California and New York City.