Cover Stories

The 16th Annual Big Survey

The 16th Annual Big Survey

WHAT’S NEXT?

The periods following crises tend to unlock great change in society, technology and business. So, following a two-and-a-half year period that has included a pandemic, political upheaval and a roller-coaster economic ride, the immediate future appears set to be dramatic for the country and the owners of small businesses, like independent jewelers. In the 2022 Big Survey, we asked jewelers about how they were coping with the current economic turmoil, what they were doing to get ready to meet the challenges both short-term and long-term and much, much more.

on a scale of 1 to 10, rate how worried you are about:

3.4

The ongoing
Covid health
situation


4.4

The current
health of
your business


5.4

The outlook
for the coming
holiday season


5.4

The health
of your
retirement fund


5.8

Interest
rates


5.9

The threat
of escalating
international
tension


6.3

Consumer
confidence


6.5

The economy


6.6

The country
losing the script
politically


6.8

Inflation


37%

of jewelers say “digital connection” will be their top strategic priority in coming years.

51%

One in two store owners reported making at least $100,000 last year.

58%

of jewelers now stock lab-grown diamonds. Another 33% will order them in. That leaves 8% holding out.

77%

of jewelers offer private appointments in the holiday season.

turquil

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