Products

The Straight Line Diamond Necklace Goes from Red Carpet to Reality

It may be simple, but it’s turning heads across the country.

Published

4 years ago

June 19, 2022

Beth Bernstein Instore July 2022 Issue

Olivia Rodrigo wearing De Beers Jewellers’ 18K gold flexible bezel set diamond necklace. Photo courtesy of Shutterstock.

WHETHER YOU PREFER the term tennis or eternity necklace, the simple straight line diamond set worn choker length or just below has made a strong comeback. Whether set into prongs or bezels or channel set, these create a streamlined and elegant statement on their own or can be layered with any other necklace, whether it be yellow gold chains or symbolic pendant necklaces. Many celebrities wore them throughout the awards shows and in their everyday lives in round diamonds or fancy cuts of baguettes, princess, pear and marquise shapes. It’s a piece that every one of your customers should think about when creating a jewelry wardrobe.

Graziela 18K white gold and diamond necklace.

Graziela

18K white gold and diamond necklace.

grazielagems.com

$14,500

Anita Ko 18K white gold diamond choker.

Anita Ko

18K white gold diamond choker.

anitako.com

$45,875

Melissa Kaye 18K gold and diamond Ashley Necklace.

Melissa Kaye

18K gold and diamond Ashley Necklace.

melissakayejewelry.com

$69,750

Beth Bernstein

Beth Bernstein is a jewelry historian, journalist, and one-time jewelry designer. She is the author of six jewelry books and has contributed to many trade and consumer print and online magazines. She previously held the position of senior editor for INSTORE magazine from 2008-2013. She lectures, runs and participates in seminars and educational events. Throughout the 1990s, Beth designed a jewelry collection under the brand name Bethany B, which sold to over 250 stores throughout the USA and abroad.

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