This “Diamond Fairy” Video Went Viral, Bringing 1 Million Views to This Retailer

Several years back, J. David Jewelry in Broken Arrow, OK, attracted over 1 million views by offering a 1-carat diamond as a prize for the person who created the best one-minute video related to buying a ring at J. David with the help of its “Diamond Fairy.” Here is the winning video:

In the video, a young man summons the “diamond fairy,” who proceeds to rap about his diamond prowess before recommending J. David Jewelry, “by far the best in product and customer service.”