(PRESS RELEASE) CHICAGO – Threekit, a visual customer experience company, announced the launch of a new product visual platform that allows companies to easily and cost-effectively create thousands of photorealistic, interactive 3D, and augmented reality visuals.
“Today, we live in an increasingly visual world, surrounded by Instagram, Snapchat, and Youtube, but too often, when we want to buy something online, the product visuals don’t live up to what we expect,” said Ben Houston, Threekit’s founder and chief technology officer. “With the launch of this platform, companies can greatly elevate their visual customer experiences.”
The launch of Threekit’s new platform bolsters the $2-billion-a-year product visual industry. The platform is purpose-built for online brands and retailers that want to create hyper-realistic visuals that show every customization, configuration, style, color, texture and size of their product. Companies using the platform have seen up to 40 percent increase in online conversions and an 80 percent decrease in returns as online shoppers have greater visibility into what they’re buying before it arrives on their doorstep.
In addition to creating a variety of static and 3D-product images, the Threekit platform supports:
- Instant assortment changes: By importing a product catalog, the Threekit platform instantly creates a rules engine that businesses can use across their visual supply chain. The platform can send visuals to a store instantly, giving businesses unparalleled speed and simplicity.
- Easy collaboration: Whether the user is a marketer or a 3D designer, the Threekit platform is built for collaboration. Marketers can modify product configuration options and approve visuals, while 3D designers have a robust interface of design tools.
- Valuable insights: The platform doubles as an analytics dashboard, informing users which products draw the most engagement and how customers are engaging with products, empowering retailers and brands to make smarter, more informed investment decisions.
Threekit’s technology is currently used by market leaders across a variety of industries, from furniture, apparel and jewelry to medical devices and consumer packaged goods. Brands that currently use Threekit’s technology include CÎROC UK, BOSTONtec, and Herman Miller.