Press Releases

Trollbeads Announces Design Competition Winner

Giada Manfredi

(PRESS RELEASE) From all over the world, designs were uploaded from people who wanted to share their vision of a new bead in the People’s Bead campaign created by Trollbeads. This is the 10th year that Trollbeads has hosted the popular design competition. Both designers and jury were found among customers and collectors with a shared passion for Trollbeads.

Danish jewelry brand Trollbeads asked its fans and collectors to help design a new bead to the ever-growing collection of inventive beads that fit the original beads-on-bracelet concept. Once again, the event inspired followers from all around the world to share their creativity and opinion. The company received several thousand unique designs; 24 finalists were chosen by the fans, and then the public jury voted for one winning design.

Turtle Flower is a bead in Sterling silver. The bead is launched with this theme: “Slow down and enjoy beauty – it is all around you.” The turtle is a symbol of Earth and helps you to stay grounded.

The designer behind the 2019 People’s Bead “Turtle Flower” is Giada Manfredi. Giada Manfredi comes from Italy and lives with her family in a small town, Casalpusterlengo. Since Manfredi was very young, her passion has been drawing. The passion came from her uncle, who was a talented artist. He showed her his work and taught her about different techniques. Manfredi has had lots of admiration of her drawings from others. During the years, Manfredi also grew a passion for decoupage and sewing.

“I have always loved turtles. Every time I go to a new city or on holiday, I search for something like a pendant or a little figure that shows a turtle. Well … my house is full of turtles!

“I found the inspiration from a holiday in Sharm el Sheik, where I was at a boat trip. I was snorkling, and I hoped to see a turtle…that was my dream. Three excursions were planned that day. During the first and the second excursions, I saw many beautiful fish but no turtles. On the third excursion I had almost given up hope. And just there I saw an amazing sea turtle that was swimming next to me! I was so excited that I could not move. It looked like the turtle was dancing, as a flower cradled by the wind.”

“Turtle Flower” is now available in stores worldwide and online at www.trollbeads.com.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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