(PRESS RELEASE) NEW YORK — Dennis Ulrich, former CEO of Richline Group, a Berkshire Hathaway company, and Italy-America Chamber of Commerce President Alberto Milani have partnered to co-found Piazza Italia “Stronger Together” – an exclusive membership network and shared physical coworking space. They announce the official opening of their prestigious headquarters at 11 East 44th Street in New York City, a space dedicated to the beginning of a new chapter of excellence for upscale Italian jewelry, fashion, accessories, furniture and design-focused brands.
“Piazza Italia is an innovative, comfortable and welcoming collective office and network concept that will facilitate the ability of Italian companies to grow both their business and brand awareness in North America,” says Ulrich. “This has been accomplished with smart, safe and cost-effective operations, while matching our vendor partners’ specific brand and distribution target goals for this market.”
The three divisions that comprise Piazza Italia membership include:
- Piazza Italia Network
Multiple offices, work stations, meeting rooms and lounge areas will provide members a very cost-effective and inviting environment in which to conduct business and meet with clients. - Piazza Italia Services
Business planning strategy, marketing, public relations, merchandising guidance, selling representation, logistical service center and digital presence that support the market, both in-store and online, with the guidance of an experienced team. - Piazza Italia Events (launching April 2022)
Seminars, training and educational forums, along with special events that promote Italian brands to the trade and consumer, with both physical and virtual showrooms.
In conjunction with distinguished Italian brands, key retail partners, and Italian jewelry associations, Piazza Italia will additionally offer unique pop-up Italian shopping experiences that coincide with major holidays.
“Both trade and consumers are looking for more end-to-end journeys across products and services, and Piazza Italia rapidly reinvented the ‘next normal’ value proposition,” says Milani. “We will be the frontline research center for innovative events and customer co-creations to unlock the full potential of the Italian experience.”
Retailers and qualified professional buyers are invited to experience, by appointment, this new Italian jewelry network to connect with established Italian manufacturers, brands and up and coming new designers in North America.