(PRESS RELEASE) NEW YORK — The educational Plumb Club monthly podcast postings for October have just been added to the learning library. These new podcasts focus on two important areas for retailers – how to translate fashion trends into merchandising plans and sales strategies, and how focusing on collectible fine jewelry can attract new customers and build repeat sales. The podcasts, delivered by experts in the industry help with education, ideas and tips to help business. Here are this month’s additions:
Runway to Retail: How Fashion/Consumer Trends Shape What’s Next:
What happens on the runways creates an impact on what consumers buy. Jessica Richards from SDC Designs discusses how to translate the big ideas into winning marketing strategies at retail. She gives the listener an overview on the runway trends that influence fine jewelry and provides insight into what consumers will be looking for during the holiday season and beyond. Listeners will gain thoughtful approaches to “storytelling” and discover merchandising opportunities around what’s new, what’s next, and what’s evergreen. SDC Designs is a leading designer, manufacturer and wholesaler of fine jewelry specializing in private label and designer brands.
Charm School: Building Repeat Business with Collectible Jewelry
Today’s consumers, especially younger ones, want to purchase jewelry that reflects who they are as individuals. On behalf of Plumb Club Member Rembrandt Charms, we discuss how collectible fine jewelry can attract new customers, encourage repeat sales and deepen customer relationships. Rembrandt Charms is a family-owned company that has been designing and manufacturing charms and charm bracelets in the United States and Canada for over 50 years in a wide range of precious metals. Rembrandt Charms products are covered by a Lifetime Warranty.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”.
