(PRESS RELEASE) LAGUNA BEACH, CA — Verify My Diamond (VMD) is a new initiative involving two jewelry industry veterans teaming up with NetObjex of Irvine, CA, to help bring transparency to the diamond markets. VMD is a bold new initiative that utilizes the latest in mobile, cloud and blockchain technologies to help bridge the gap between the physical world and the virtual world.
Verify My Diamond is an independent, unbiased network that tracks the lineage of a diamond. “Our aim is to create the world’s largest registrar of trade and consumer owned diamonds”, says Mr. Raghu Bala, one of co-founders.
VMD was created to inform, and protect consumer interests by showing the history of a diamond. The information provided for free and will allow the user to make a confident decision when purchasing a diamond.
“Verify My Diamond offers a safe and secure way to look up a diamond, transfer ownership, and register a diamond using blockchain technology – the latest 21st century advancement in data retention technology.”, says Brendon Willenkamp one of the co-founders.
The VMD initiative involves a cross section of stakeholders including diamond manufacturers, retailers and consumers. “You might want to know if you are the first to own a particular diamond, or buying a pre-owned diamond. Another great benefit when a diamond is registered is to give the owner the best chance of recovering it if it’s ever lost or stolen. Also, claiming a diamond in the blockchain gives credibility of verified ownership and security for anyone who might buy a diamond in the future”, says Louis Valentine managing director.