Wedding E-tailer Opens First Physical Locale

Online wedding retailer Azazie (Los Angeles) has opened its first physical store. Dubbed the Azazie Studio, the Beverly Hills locale provides an “immersive journey at Azazie’s wedding and formal showroom, the central hub for all the brand’s events and activities,” the company said in a news release.

“Our showroom’s overarching objective is to amplify brand awareness, elevate exposure and boost impressions across all PR and brand channels,” said CEO Charles Zhong. “Spanning media publications and various social media platforms, we aim to lead the way in all things experiential.”

Located on North Robertson Boulevard, the showroom is split into two sections – one dedicated to bridal and bridesmaids collections, and Azazie Atelier, an elevated evening wear collection perfect for red carpet and gala dressing. Clients can also enjoy exclusive access to styling sessions, bridal workshops, previews and fittings.