Online wedding retailer Azazie (Los Angeles) has opened its first physical store. Dubbed the Azazie Studio, the Beverly Hills locale provides an “immersive journey at Azazie’s wedding and formal showroom, the central hub for all the brand’s events and activities,” the company said in a news release.
“Our showroom’s overarching objective is to amplify brand awareness, elevate exposure and boost impressions across all PR and brand channels,” said CEO Charles Zhong. “Spanning media publications and various social media platforms, we aim to lead the way in all things experiential.”
Located on North Robertson Boulevard, the showroom is split into two sections – one dedicated to bridal and bridesmaids collections, and Azazie Atelier, an elevated evening wear collection perfect for red carpet and gala dressing. Clients can also enjoy exclusive access to styling sessions, bridal workshops, previews and fittings.
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”