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Weekly Spiffs

Weekly Spiff: A Buck a Try On

A dollar for every try-on. Get jewelry out of the case and onto customers.

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Weekly Spiff: A Buck a Try On

A Buck A Try On

JEWELRY LOCKED IN CASES doesn’t sell itself. This game rewards your staff for the simple act of getting merchandise onto customers’ bodies — where it belongs.

  • Every time a salesperson gets a customer to try on a piece of jewelry, they earn $1.
  • Each additional piece tried on earns another dollar. Necklace plus bracelet plus earrings? That’s $3.
  • The item must actually go on the customer’s body — holding and looking doesn’t count.
  • The customer doesn’t have to buy. They just have to try.
  • Pay out the dollars at closing time in a quick ceremony.

What this encourages: This spiff trains your staff to open cases and engage customers physically with the merchandise. Once a ring is on a finger or a necklace is around a neck, the emotional connection is made. One store reported a 30% sales increase in the month they ran this game.

DISCLAIMER: Spiffs are not appropriate for every store, but can add a sense of excitement to the sales process for some. Will it work? It depends on your store, and it depends on your staff. If you haven’t tried these types of contests, give it a try and see what happens. But if you do try it, make a big deal of it. These work way better when they’re an exciting, shared experience.

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SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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