When Brad Marks, owner of I W Marks Jewelers in Houston, Tex., decided to redesign his store, he needed to liquidate older merchandise to make way for new collections. And he chose Wilkerson to take the lead. As part of the sale, Wilkerson’s far-reaching advertising campaign worked double duty to drum up interest in both the liquidation sale and the store itself. General manager Ray Golden says he was skeptical if Wilkerson could bring in the kind of numbers they said they would but was shocked by the line at the door on day one — a line that continued throughout the sale. “There was a constant stream of both customers within our data base but also brand-new ones, and that really helped us expand our base.” In hindsight, choosing Wilkerson was the right decision, says Brad Marks. “They are the consummate professionals. I would recommend them 100 percent.”
SmartWork Media Content Studio
The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at barbara@smartworkmedia.com.