Sales Truths: Business Cards Are Used, Abused.

WHY IT’S TRUE
Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the customer, but on the back of the card the salesperson writes the specifics of the item. Armed with this information, the customer is prepared to seek the best deal from a competitor. 

PLAN OF ACTION
Ever have a customer with a fistful of cards with details written on the back by a salesperson? Great! Now you know where the customer has been, what he’s looking for and what you need to do to close. 

Use your own business card as a marketing tool. Every day, place three cards in your pocket or purse and hand them out everywhere you go. That’s 1,000 cards a year inviting people to your store for their next jewelry purchase. Use your business cards to bring customers to your store, not seal sales for your competitors.