Sales Truths: People Do Things For Their Reasons, Not Yours.

WHY IT’S TRUE
Individuals’ motivations may not line up perfectly with yours, but everyone is motivated somehow. Some are motivated to go to the beach or continue their education. Some may even be motivated to grow, learn and excel in your store. 

PLAN OF ACTION
Motivate by recognizing a task well done. Avoid trite superlatives: ?You’re the greatest,? ?Fantastic? and ?Outstanding.? And saying, ?That was an outstanding job you did of arranging the watches in the case? is overblown and has little or no value.  

Instead, say: ?That was a great job you did of setting up the watch case. I particularly like the way you arranged the watches, straps and bracelets from ascending to descending price point. This should really help our business. Thank you.? 

To make their reasons become your reasons, give them genuine, sincere recognition for jobs and tasks well done.