Connect with us

58 Percent of Surveyed Jewelers Report Growth in December

Of 101 jewelers surveyed, only 18% reported losses year over year.

mm

Published

on

(image above) Stack of Fope Flex’it stretch bracelets, fope.com
Diamond studs and Fope (stretch bracelets) continue to lead the way for the holidays.” — Marc M., Midland, TX.

  • Marika, Marathon, Frederic Sage and Jonathan Lynne. — Joe C., Bristol, RI
  • Lab diamonds rule the day. Otherwise, sales were good pretty much across the board. Items from our Christmas flyer from the Berco Company sold well. We also did well with Color Jewel colored stone jewelry and sterling pieces from Classic of New York. — James S., Lowell, IN
  • Ania Haie was a great seller, as well as lab-grown diamond stud earrings. Kelly Waters gold-filled jewelry did really well, too! — Paul K., Fort Atkinson, WI
Top-selling jewelry brands in December

Gabriel & Co. 7, Heera Moti 3, Lafonn 3, Ania Haie 2, Berco 2, Carla Corp. 2, David Yurman 2, Marathon Company 2, Roberto Coin 2, Seiko 2, Shefi Diamonds 2, Shy Creation 2

*Brands mentioned by at least two of 87 respondents.

  • Diamond stud earrings (lab and natural), Spark color (beautiful) and Gabriel & Co., sterling or gold. Was nonstop! — Kate S., New Oxford, PA
  • Diamond fashion jewelry, both our own production and designer pieces from Roberto Coin, DA Gold, Simon G. and others. — Jeff M., Knoxville, TN
  • Lafonn, next to lab-created earrings and engagement rings. Benchmark wedding bands also sold well. — Christine M., Boyertown, PA
  • Gabriel & Co. compass necklaces. Fashion items that were heavier yellow gold, in spite of the prices. 2- to 4-carat lab diamond studs. — Dorothy V., Tallahassee, FL
  • A little bit of everything except diamond basics — all our own design and manufacture. — Ellie T., Chicago, IL
  • Our best single selling category was ladies colored gemstone rings, colored gems in general. These were closely followed by natural diamond fashion, studs and earrings, a few notable sales in bridal with natural diamond centers. By far and away our best-selling vendor was Shefi Diamonds; we have been stocking their products deeper and deeper and they just keep selling. Sterling Reputation sold well, as did our own production of diamond basics. — Mark and Monika C., Rockford, IL
  • Dangling lab-grown diamond earrings from Reflections Diamonds. Also, flexible diamond bangle bracelets from FC Creations. Both are great-looking and sell very fast. — Dan N., Saint Augustine, FL
  • Earth-grown diamonds from GN Diamond. Lab was strong; we sold a lot of lab bridal from Craft Lab Grown Diamonds. Our estate/pre-owned department was strong. Heera Moti was strong for diamond fashion and color. — Dan L., Concord, NC
  • We sold diamond pieces from Heera Moti well, along with fashion from Bassali. — Trevor W., Myerstown, PA
  • Silver and watches, lab engagement rings. Seiko, Tissot, Elle, Italgem. — Amanda L., Steinbach, MB
  • Enewton, Sylvie Jewelry, Shy Creation and Paragon. — Daniela B., Guilford, CT

Monthly SALES Survey

How Were Sales Last Month Compared to December 2024?

WAY UP 25% OR MORE: 25%
UP: 31%
SAME: 26%
DOWN: 13%
WAY DOWN 25% OR MORE: 5%

Total Brain Squad Responses: 104

  • Diamond bracelets, Vahan, yellow gold jewelry. — Tommy N., Lake Charles, LA
  • David Yurman, Gabriel & Co., Marco Bicego, Roberto Coin, diamond basics. — Tom D., Warren, OH
  • Big-ticket items were handmade gold chains and colored gemstone pieces in 18K yellow. — Betsy B., San Francisco, CA
  • Diamond fashion bracelets, ladies like to stack! — Kelly V., Geneva, IL
  • Custom and moissanite were big. Also, colored stones seem to be making a comeback. — Susan K., Lewisburg, PA
  • Lafonn was up significantly, appealing to the value customer. — Bill E., Terre Haute, IN
  • ArtCarved bridal, Carla Corp. earrings, Rembrandt Charms, Bertke Brothers chains. Simple: always re-stock basic stock. — Eileen E., Decatur, IN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Advertisement

SPONSORED VIDEO

How Bailey’s Fine Jewelry Navigated a Store Closing With Confidence

After 15 years in Raleigh’s Crabtree location, Bailey’s Fine Jewelry president Trey Bailey faced a challenging decision: how to close a store while preserving both financial strength and the brand’s reputation. The answer was Wilkerson. “They understood both the emotional and financial sides,” Bailey explains. The results? Significant inventory reduction with professionalism throughout. “They don’t just run a sale—they help close a chapter in the best way possible.” Watch Bailey share his experience.

Promoted Headlines

Advertisement

Advertisement

SUBSCRIBE
INSTORE Bulletins
BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Advertisement

Most Popular