(PRESS RELEASE) DALLAS, TX — The American Gem Trade Association announces several initiatives that will help establish its new home at the Las Vegas Convention Center as a destination venue during Las Vegas Market Week. With its move in 2019 to the new location, AGTA GemFair Las Vegas introduces several initiatives designed to drive traffic to the show, enhance both exhibitor and attendee experiences, and create a seamless shopping environment.
“We are very excited about the upcoming AGTA GemFair Las Vegas,” said Kristina Mason from Mason-Kay Inc. “We feel this beautiful new location will provide our customers with much easier and pleasing access to us and our product. AGTA is making great strides to bring attention and customers to this show by providing a myriad of wonderful perks and opportunities.”
In addition to offering free Uber rides to and from the LVCC throughout the show through unique codes that will be emailed to attendees and prospective attendees daily, the show is also offering multiple opportunities to win thousands of dollars in credit to spend with AGTA GemFair exhibitors. Additionally, several amenities are being introduced, including chair massages, rest and recharge bars, food carts and a cyber lounge. In order to help facilitate some of the logistics of the buying/selling experience, the show is also offering FedEx services.
“We have been listening closely to requests from our AGTA members, as well as our loyal clients who have been attending our Las Vegas show faithfully for the past 30 plus years,” said Douglas K. Hucker, CEO of AGTA. “All of the new strategies we are implementing are in direct response to conversations we’ve been having within our community, and are intended to create an incredible buying and selling environment for both exhibitors and attendees. Additionally, we’re confident that The Collective, which encompasses our co-location with the Las Vegas Antique Jewelry and Watch Show and PREMIER, will establish the LVCC as a one-stop-shop for those attending Market Week.”
Following an expansive photo shoot in Chicago recently, AGTA is rolling out a wide-reaching marketing campaign that will be seen in a number of trade publications, as well as within direct mail to attendees. The Collective-which includes AGTA GemFair Las Vegas, Las Vegas Antique Jewelry and Watch Show and PREMIER-is being held at the Las Vegas Convention Center May 30 to June 3.