Are You Reaching Millennials? 7 Jewelry Retailers Explain How They Market to Enigmatic Generation

Social media is important, but it’s not everything.

At this point, it’s no secret that millennials tick a bit differently than their forebears. And it’s also no secret that a key to success in modern retail is crafting marketing messages that resonate with young consumers as their purchasing power grows. To that end, Rapaport Magazine’s latest issue is strictly dedicated to millennials, asking on its front cover, “Who are they, and what do they want?”

In the magazine, there’s a Q&A feature in which seven jewelry retailers are asked how they market to millennials and what kind of shoppers they are. Staying active on social media is a common thread in the responses, though there are other marketing strategies that jewelers are employing, such as advertising through digital radio services (i.e. Spotify, Pandora, etc.). Some of the jewelers queried in the article have also noticed that females are more involved in the big purchasing decisions than they used to be, so that’s another thing to consider in your messaging.

Read more at Rapaport