Connect with us

Headlines

Are You Reaching Millennials? 7 Jewelry Retailers Explain How They Market to Enigmatic Generation

mm

Published

on

Social media is important, but it’s not everything.

At this point, it’s no secret that millennials tick a bit differently than their forebears. And it’s also no secret that a key to success in modern retail is crafting marketing messages that resonate with young consumers as their purchasing power grows. To that end, Rapaport Magazine’s latest issue is strictly dedicated to millennials, asking on its front cover, “Who are they, and what do they want?”

In the magazine, there’s a Q&A feature in which seven jewelry retailers are asked how they market to millennials and what kind of shoppers they are. Staying active on social media is a common thread in the responses, though there are other marketing strategies that jewelers are employing, such as advertising through digital radio services (i.e. Spotify, Pandora, etc.). Some of the jewelers queried in the article have also noticed that females are more involved in the big purchasing decisions than they used to be, so that’s another thing to consider in your messaging.

Read more at Rapaport

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular