Connect with us

Headlines

Are You Reaching Millennials? 7 Jewelry Retailers Explain How They Market to Enigmatic Generation

mm

Published

on

Social media is important, but it’s not everything.

At this point, it’s no secret that millennials tick a bit differently than their forebears. And it’s also no secret that a key to success in modern retail is crafting marketing messages that resonate with young consumers as their purchasing power grows. To that end, Rapaport Magazine’s latest issue is strictly dedicated to millennials, asking on its front cover, “Who are they, and what do they want?”

In the magazine, there’s a Q&A feature in which seven jewelry retailers are asked how they market to millennials and what kind of shoppers they are. Staying active on social media is a common thread in the responses, though there are other marketing strategies that jewelers are employing, such as advertising through digital radio services (i.e. Spotify, Pandora, etc.). Some of the jewelers queried in the article have also noticed that females are more involved in the big purchasing decisions than they used to be, so that’s another thing to consider in your messaging.

Read more at Rapaport

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular