And that means thinking hard about a variety of factors. Here's what to consider.
It means abandoning old methods that don't work as well for today's shopper.
And how to make sure you're not annoying Google (and dropping down the search rankings).
Connecting with clients in a pandemic environment requires facility with video conferencing.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
Consider both what they're looking for and where they live, says Andrea Hill.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Stop reaching for perfection, and go for improvement instead.
It begins by focusing your advertising on ideas rather than products.
It's not just about a budget; consider your messaging as well.
The truth about sales lies in your customer. Jewelry lore has it that if you sell high-end jewelry, you should never be “on sale.” But the...
The real issue is power, says jewelry industry consultant Andrea Hill.
To make employee reviews less painful and more powerful, try this change. When my oldest child was eight years old, I stumbled upon a brilliant method...
Despite constant study of and reporting about social media sales, there continues to be misunderstanding about how social media really works and what expectations we should...
When you run a business, your job is to produce and sell value. It is both as simple and as complicated as that. When I see...
Stop grumbling about your competition. Instead, take what they teach you and make yourself better. The nature of business is competition. There can be collaboration –...
Our customers just don’t know how exciting, beautiful, and relevant jewelry can be.