Brian McCall

Brian McCall has been buying over the counter for more than 25 years, and has had an associated retail store for the past nine years with $1.2 million in retail sales and an additional $2.6 million in OTC annually.

Commentary: The Business6 months ago

To Buy Jewelry Over the Counter Correctly, a Big Brain Shift Is Required

It’s about volume, not margin, writes retailer Brian McCall.

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Brian McCall

Stories By Brian McCall

To Buy Jewelry Over the Counter Correctly, a Big Brain Shift Is Required

Embrace Ecommerce with Exceptional Online Inventory

Christopher Designs Introduces New Brand Video Campaign

A Look at Queen Elizabeth II’s Iconic Platinum Jewelry Collection

The Overlooked Jewelry Trend Started By Princess Beatrice At Her Wedding

13 Jewelry Store Shop Areas That Put Bench Jewelers Center Stage

‘Shark Tank’: Jeweler Kendra Scott to Appear as Guest Shark

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

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