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INSTOREMAG.COM
News
Headlines
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Press Releases
Trade Show Calendar
COVID-19
INSTORE+
Best Stores
America’s Coolest Stores
Best of the Best
Benchmarks
Cover Stories
Fun
True Tales
My Life and Sanity Files
The Jeweler Cartoons
Gene the Jeweler
Gem Quiz
Products
Jewelry
Designers
Customer Types
Tools and Services
Tips and How-to
Columns
Shane Decker
David Geller
David Brown
Eileen McClelland
Manager’s To Do
Real Deal
Tip Sheet
Sponsored Content
Latest Digimag Issue
Issue Archives
Education
Podcasts
Over the Counter
The Barb Wire
JimmyCast
Secrets of America’s Coolest Stores
Videos
Jimmy Degroot
Jim Ackerman
Gene the Jeweler
Webinars
E-Books
EVENTS
INSTORE LIVE: HOW TO CRUSH IT ONLINE
Online Jewelry Week
Event Market
Replays from Online Jewelry Week 3
Replays from Online Jewelry Week 2
Replays from Online Jewelry Week 1
More
Advertise
Classifieds
Post Your Online Classified (Prices Start at $95)
Help Wanted
Services
Business Opportunities
Design Awards
Subscribe
Subscribe to INSTORE Magazine
Subscribe to INSTORE Bulletins
Join the Brain Squad
State by State Coverage
California
Colorado
Florida
Illinois
Michigan
New York
Ohio
Pennsylvania
Texas
Wisconsin
Brian McCall
Brian McCall has been buying over the counter for more than 25 years, and has had an associated retail store for the past nine years with $1.2 million in retail sales and an additional $2.6 million in OTC annually.
Stories By Brian McCall
Commentary: The Business
10 months ago
To Buy Jewelry Over the Counter Correctly, a Big Brain Shift Is Required
It’s about volume, not margin, writes retailer Brian McCall.
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Cover Stories
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What Jewelry Retailers Should Have Learned From 2020
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Jeweler Outsmarts ‘Old School’ Burglary Suspects, JSA Reports
Columns
2 days ago
4 Steps to Turn Web Browsers into Buyers
Shane Decker
1 week ago
93 Responses To Common Jewelry Sale Objections
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7 days ago
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Sponsored Content
7 days ago
Retirement Made Easy with Wilkerson
Jimmy Degroot
3 weeks ago
Video: January Is the Time to Reflect on Your Jewelry Business and Set Goals
Jimmy Degroot
1 month ago
Video: Sell More Jewelry by Staying in the Moment and Asking This Question