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INSTOREMAG.COM
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Headlines
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Press Releases
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State by State Coverage
California
Colorado
Florida
Illinois
Michigan
New York
Ohio
Pennsylvania
Texas
Wisconsin
INSTORE+
Best Stores
America’s Coolest Stores
Best of the Best
Benchmarks
Cover Stories
Fun
Fun
Crossword
True Tales
The Jeweler Cartoons
Gene the Jeweler
Gem Quiz
Products
Jewelry
New Arrivals
Celebrity Jewelry
Designers
Tools and Services
Tips and How-to
Columns
David Brown
Shane Decker
David Geller
Andrea Hill
Eileen McClelland
Manager’s To Do
Real Deal
Tip Sheet
Sponsored Content
Category Spotlight
Sponsored Videos
Latest Digimag Issue
Issue Archives
Awards
Design Awards
America’s Coolest Stores
Education
Podcasts
Slow Growth Business
Digital Clarity
The Business of Jewelry
Keepin’ It Real
Over the Counter
The Barb Wire
JimmyCast
Secrets of America’s Coolest Stores
Videos
Gene the Jeweler
Online Jewelry Week
Jimmy Degroot
Jim Ackerman
Webinars
E-Books
Ultimate Calendar (2025)
Classifieds
Post Your Online Classified (Prices Start at $95)
Help Wanted
Services
Business Opportunities
Advertise
Lynelle Schmidt
Lynelle Schmidt works in digital and inbound marketing at Long’s Jewelers
Stories By Lynelle Schmidt
Columns
10 years ago
A Competitor Bought 200 1-Star Reviews For Our Facebook Page – Here’s Our Story
In a night, our gleaming Facebook rating had dropped from 4.8 stars to 2.3 stars.
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