Sherry Smith

Sherry Smith is the director of business development for The Edge Retail Academy.

Columns1 month ago

Use Your Independence to Your Advantage When Selling Bridal

Here’s how to offer benefits that the chains simply can’t.
Columns6 months ago

Here’s How Assessment Tools Can Help You Hire More Effectively

They’ll allow you to hire smarter, not harder.
Columns10 months ago

7 Reasons Why Your Next Move Should Be Creating a Loyalty Program

A formal loyalty program fosters future purchases and greater brand allegiance.
Columns10 months ago

9 Tips to Help Convert Repair Customers Into Fine Jewelry Purchases

There are many ways you can be proactive.
Columns2 years ago

Here’s Why Continuous Employee Feedback Is Far Superior to Annual Reviews

And you’ll see more improvement and productivity as a result.
Columns2 years ago

Here’s Why Less Ring Selection Could Actually Help You Close More Engagement Shoppers

It means clearing out your non-performers and focusing on styles that sell.
Columns2 years ago

How a Breakeven Analysis Can Help with Inventory, Planning and Pricing

Understanding the relationship between sales and costs is only the beginning.
Columns3 years ago

How Will Jewelry Retail Look in 2022? Omnichannel Marketing Is a Must

A changing retail landscape demands that store owners challenge themselves.
Columns3 years ago

Close More Holiday Sales by Tracking These 6 KPIs

It will also allow you to train your salespeople more effectively.
Columns4 years ago

Replenish or Reprice? What to Do With Aged Inventory for the Holidays

Making the correct decision will be the key to your Christmas success.
Columns4 years ago

What Your Numbers May Be Saying About What’s Wrong With Your Bridal Sales

One or more of these three areas may be causing you to underperform.
Columns4 years ago

Here’s What the CARES Act Can Do for Your Business

What’s best for your employees, how funds can be used, and one opportunity most store owners haven’t considered.
Columns5 years ago

Here’s How to Address the Impact of COVID-19 in Your Store

From financials to staffing to marketing, these are the steps to take.
Columns5 years ago

Where Did All My Profits Go?

Understanding cash flow vs. profit can affect how you manage your business.
Columns5 years ago

Five Steps for Making Your Bridal Business Hum Like a Well-Oiled Machine

Paying close attention to SKUs that generate special orders is one.
Columns5 years ago

Jewelers’ Gross Sales Are Up, but What About Margins? It’s Time to Take a Closer Look At Bridal

Our Edge Retail Academy data pool has expanded and now includes just under 1,000 stores. Our data, which includes stores with at least three years of...

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Sherry Smith

Stories By Sherry Smith

Use Your Independence to Your Advantage When Selling Bridal

Here’s How Assessment Tools Can Help You Hire More Effectively

7 Reasons Why Your Next Move Should Be Creating a Loyalty Program

9 Tips to Help Convert Repair Customers Into Fine Jewelry Purchases

Here’s Why Continuous Employee Feedback Is Far Superior to Annual Reviews

Here’s Why Less Ring Selection Could Actually Help You Close More Engagement Shoppers

How a Breakeven Analysis Can Help with Inventory, Planning and Pricing

How Will Jewelry Retail Look in 2022? Omnichannel Marketing Is a Must

Close More Holiday Sales by Tracking These 6 KPIs

Replenish or Reprice? What to Do With Aged Inventory for the Holidays

What Your Numbers May Be Saying About What’s Wrong With Your Bridal Sales

Here’s What the CARES Act Can Do for Your Business

Here’s How to Address the Impact of COVID-19 in Your Store

Where Did All My Profits Go?

Five Steps for Making Your Bridal Business Hum Like a Well-Oiled Machine

Jewelers’ Gross Sales Are Up, but What About Margins? It’s Time to Take a Closer Look At Bridal

Unveiling a Masterpiece of Nature’s Brilliance.

Karat Social Unveils the Ultimate Holiday Marketing Planner for Jewelry Businesses — Free to Download Now

Job Market Tightens as AI Reshapes Hiring

Timeless New Designs from Imperial Pearl

From Daring to Earthy, Here Are 18 New Pearl Jewelry Designs

Coastal Massachusetts Jewelry Store Weathers Calamities to Emerge Even Stronger

GIA Presents: High-Impact Tools: In-Store and Website Resources for Retailers

How to Triple Your Sales Outreach With Personalized AI

Looking for a Seamless Sale? Call Wilkerson