(PRESS RELEASE) FERMO, ITALY — Brosway Italia announces Giovanni Feroce, the original CEO of jewelry maker Alex and Ani, who was responsible for the retailer’s explosive growth, from a small $2 million-dollar Rhode Island based retail family operation to a billion-dollar global powerhouse is back in the jewelry industry at a strategic level.
“I am a big believer that life comes full circle” says the naturalized American citizen, whose family immigrated from Italy when he was a child. “To have the privilege to broaden the vision and hard work of Brosway Italia’s legendary founder Lanfranco Beleggia and his talented family and company employees in the United States is a dream come true for me.”
Mr. Feroce’s consultancy, GF Strategic Consulting, will serve as a strategic advisor to Brosway Italia (U.S.) CEO, Beatrice Beleggia. “I am looking forward to executing an aggressive expansion in the United States while simultaneously taking advantage of the mentorship and marketing expertise that comes with working with Giovanni”, added Ms. Beleggia; Both expect the announcement will lead to excitement, positively impacting talent acquisition and retail partnerships. As a first step, Mr. Feroce will be adding his team of Digital Strategy experts and National Sales expertise.
“We will be a Top 5 brand in the United States within the next 36 months,” said Mr. Feroce. “I wouldn’t wait if I were a retailer to get on board.” He went on to say that there is a very straight forward and simple reason he got involved with such a great company and its superior products. “Last time I was directly in this industry, I brought the United States to the world and now I have the opportunity to bring Italia to the United States. When it comes to fashion, Italian style and design cannot be beaten and our marketing will show that.” Get ready America, here comes Italy.