Categories: Headlines

California Jeweler Becomes Go-To Brand for Top American Models

Her all-time best-seller was popularized by a Victoria’s Secret angel.

Since Stephanie Tchamanian launched her Lili Claspe jewelry label five years ago, it has grown into a popular brand among high-profile American models such as Hailey Baldwin (below), Taylor Hill and Jasmine Tookes, Racked LA writes. In a Q&A session with the fashion website, Tchamanian says that she started her business after three months of making jewelry for friends. Her line’s big break happened in 2014, she says, “when Victoria’s Secret angel Candice Swanepoel posted a photo on Instagram wearing the ‘Rope The Moon’ lariat. It translated into long nights fulfilling orders, but it was worth it.”

Read more at Racked

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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