(PRESS RELEASE) SAN MARCOS, CA – For years, the Chatham name has been associated with color. That is about to change. Seeing a massive increase in inquiries, Chatham is debuting its Diamond Fashion Collection, introducing a variety of innovative styles and category offerings, to answer its customers’ calls for lab-grown diamond jewelry.
Dimension and sculptural elements are the highlight of the collection, which includes pendants in varying geometric forms, set with pave lab-grown diamonds, strung on black German silk cords. The fire and brilliance of these pieces are highly reflective due to the top tier lab-grown diamonds used; all stones are D-E-F / VVS / triple EX quality.
The collection is comprised of pendants, rings, earrings, and cuffs, in high polished 14K yellow, white or rose gold. Illusion–style earrings are among the newest designs to be included in Chatham’s repertoire, as well as bolder rings inspired by past trends. The collection represents a high-end, upscale look made with superior craftsmanship and great attention to detail and finish. This collection represents a major design departure for Chatham, who have never shied away from being daring and different.
A selection of pieces from Chatham’s new Diamond Collection
Beyond lab-grown diamond melee, Chatham’s offerings also include loose lab-grown diamonds, up to 5 carats in weight. Shapes include rounds, ovals, emeralds, pears, heart, marquise and cushions; clarity ranges from I1 to IF, and color, from J to D.
Chatham grows diamonds using both methods of growth: CVD and HPHT. Both produce high-quality diamonds, but interestingly, the HPHT method facilitates the introduction of the element boron. This blend with carbon still produces colorless lab-grown diamonds, but it radiates a blue brilliance as light reflects its facets.
With the launch of the new collection, Chatham is offering retailers the opportunity to become a Chatham Diamond Dealer, the brand’s latest partnership program. The program’s parameters are as follows:
- Chatham.com lists its lab-grown diamond inventory online to the consumer
- When a consumer requests to look at a lab-grown diamond listed, Chatham refers them to their closest Chatham Diamond Dealer
- The retailer’s commitment is to carry three Chatham lab-grown diamonds (a minimum of 1 carat each) at all times, allowing the consumer the ability to compare a one-carat lab-grown to an earth-mined
Chatham also allows their Diamond Dealers to list their inventory on their store’s websites, allowing for better exposure.
Chatham’s Diamond Collection is now available at Chatham.com, as well as through their network of authorized retailers. The collection’s retail prices range from $550 to $9,000.