Categories: Headlines

Cheetos Is Now Selling Jewelry for $20,000. Yes, Cheetos …

There probably aren’t a lot of people willing to pay $20,000 for the new Chestora Collection of jewelry from Cheetos, the snack food maker.

But that’s OK. Only one set is available, Mashable reports.

The collection consists of 18 karat gold earrings and a matching ring, and it’s available through Cheetos’ website.

According to Cheetos’ website: “The ring features a lavish orange sapphire, carat weight 4.7, while each earring boasts matching orange sapphires, total carat weight 2.89. The entire set is encrusted with over 190 black and white diamonds, total carat weight 3.0.”

Supposedly designed by Chester Cheetah, the jewelry is part of a holiday collection that also includes items such as cufflinks and perfume.

Ryan Matiyow, senior director of marketing for Cheetos, told Mashable that the jewelry is “really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand.”


Read more at Mashable

Cheetos’ new jewelry collection was supposedly designed by Chester Cheetah.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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