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Cheetos Is Now Selling Jewelry for $20,000. Yes, Cheetos …

Supplies are very, very limited.

Published

7 years ago

November 24, 2016

INSTORE Staff

There probably aren’t a lot of people willing to pay $20,000 for the new Chestora Collection of jewelry from Cheetos, the snack food maker.

But that’s OK. Only one set is available, Mashable reports.

The collection consists of 18 karat gold earrings and a matching ring, and it’s available through Cheetos’ website.

According to Cheetos’ website: “The ring features a lavish orange sapphire, carat weight 4.7, while each earring boasts matching orange sapphires, total carat weight 2.89. The entire set is encrusted with over 190 black and white diamonds, total carat weight 3.0.”

Supposedly designed by Chester Cheetah, the jewelry is part of a holiday collection that also includes items such as cufflinks and perfume.

Ryan Matiyow, senior director of marketing for Cheetos, told Mashable that the jewelry is “really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand.”

Read more at Mashable

Cheetos Is Now Selling Jewelry for $20,000. Yes, Cheetos …

Cheetos’ new jewelry collection was supposedly designed by Chester Cheetah.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”