There probably aren’t a lot of people willing to pay $20,000 for the new Chestora Collection of jewelry from Cheetos, the snack food maker.
But that’s OK. Only one set is available, Mashable reports.
The collection consists of 18 karat gold earrings and a matching ring, and it’s available through Cheetos’ website.
According to Cheetos’ website: “The ring features a lavish orange sapphire, carat weight 4.7, while each earring boasts matching orange sapphires, total carat weight 2.89. The entire set is encrusted with over 190 black and white diamonds, total carat weight 3.0.”
Supposedly designed by Chester Cheetah, the jewelry is part of a holiday collection that also includes items such as cufflinks and perfume.
Ryan Matiyow, senior director of marketing for Cheetos, told Mashable that the jewelry is “really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand.”
Advertisement
Read more at Mashable
Cheetos’ new jewelry collection was supposedly designed by Chester Cheetah.
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”
