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Cheetos Is Now Selling Jewelry for $20,000. Yes, Cheetos …

Supplies are very, very limited.

Published

8 years ago

November 24, 2016

INSTORE Staff

There probably aren’t a lot of people willing to pay $20,000 for the new Chestora Collection of jewelry from Cheetos, the snack food maker.

But that’s OK. Only one set is available, Mashable reports.

The collection consists of 18 karat gold earrings and a matching ring, and it’s available through Cheetos’ website.

According to Cheetos’ website: “The ring features a lavish orange sapphire, carat weight 4.7, while each earring boasts matching orange sapphires, total carat weight 2.89. The entire set is encrusted with over 190 black and white diamonds, total carat weight 3.0.”

Supposedly designed by Chester Cheetah, the jewelry is part of a holiday collection that also includes items such as cufflinks and perfume.

Ryan Matiyow, senior director of marketing for Cheetos, told Mashable that the jewelry is “really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand.”

Read more at Mashable

Cheetos Is Now Selling Jewelry for $20,000. Yes, Cheetos …

Cheetos’ new jewelry collection was supposedly designed by Chester Cheetah.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”