(PRESS RELEASE) NEW YORK — Citizen announces that they will be partnering with star basketball player CJ McCollum.
With the launch of its new branding campaign “Purposeful Power,” McCollum is the perfect fit for Citizen. He is known for much more than his talent on the basketball court but also for his involvement in his community as an entrepreneur and philanthropist. In 2016, he opened up the CJ McCollum Dream Center, which is an innovative learning room at the Blazers Boys & Girls Club outfitted with new computers, books, art, and learning tools. The Center aims to provide a safe and inspiring space for underserved youth to learn, explore, create, and grow. He also helps foster local youths’ interest in journalism through an initiative called CJ’s Press Pass; it grants aspiring journalists access to postgame news conferences and provides them the opportunity to attend events with McCollum, to receive personalized mentorship from members of the media, and to have their work published.
And to add further to his resume, McCollum is also a wine connoisseur. Last year he released his own wine label McCollum Heritage 91 and just recently he and his wife Elise purchased a vineyard in Oregon wine country.
CJ McCollum will be featured in Citizen’s advertising and social media campaigns this holiday season and into 2022.
For more information, visit www.citizenwatch.co.