(PRESS RELEASE) NEW YORK — Citizen announces that they will be partnering with star basketball player CJ McCollum.
With the launch of its new branding campaign “Purposeful Power,” McCollum is the perfect fit for Citizen. He is known for much more than his talent on the basketball court but also for his involvement in his community as an entrepreneur and philanthropist. In 2016, he opened up the CJ McCollum Dream Center, which is an innovative learning room at the Blazers Boys & Girls Club outfitted with new computers, books, art, and learning tools. The Center aims to provide a safe and inspiring space for underserved youth to learn, explore, create, and grow. He also helps foster local youths’ interest in journalism through an initiative called CJ’s Press Pass; it grants aspiring journalists access to postgame news conferences and provides them the opportunity to attend events with McCollum, to receive personalized mentorship from members of the media, and to have their work published.
And to add further to his resume, McCollum is also a wine connoisseur. Last year he released his own wine label McCollum Heritage 91 and just recently he and his wife Elise purchased a vineyard in Oregon wine country.
CJ McCollum will be featured in Citizen’s advertising and social media campaigns this holiday season and into 2022.
For more information, visit www.citizenwatch.co.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
