Citizen Is This Year’s Best-Performing Watch for the Most Retailers, According to the Big Survey

* Finished outside top 20 in 2022

CITIZEN WAS NAMED the best-performing watch brand in 2023 by 96 respondents to this year’s Big Survey, matching its first-place finish from last year. The next closest was Seiko with 44 votes — less than half that of Citizen. Rolex was No. 3 with 37 votes, followed by Bulova (27 votes) and Belair (19 votes) to round out the top five. Results are based on the responses of 462 independent jewelry retailers to the question, “What are the three best-performing watch lines that you carry?”