(PRESS RELEASE) LOS ANGELES – Last week Citizen Watch sponsored the premiere of Marvel Studios’ highly anticipated “Avengers: Infinity War,” an unprecedented cinematic journey ten years in the making and spanning the entire Marvel Cinematic Universe.
During the premiere, Citizen developed on-site activations including dedicated photo booth and integration into the red-carpet livestream. Fans were also invited to tune into Marvel’s social media channels to countdown to premiere time, courtesy of Citizen.
Citizen recently announced its collaboration with The Walt Disney Company as the Official Timepiece of the Walt Disney World Resort in Lake Buena Vista, FL, the Disneyland Resort in Anaheim, Calif. and Marvel New Media’s Creative Space. This was the first activation within the promotional alliance, which includes sponsorship of Marvel Minute and other digital content on Marvel.com that is in development at Marvel New Media’s Creative Space.
“We were honored to be part of such a historic moment within the Marvel Universe,” says Amy Fisher, SVP Marketing, Citizen Watch Company. “We look forward to the future of the Avengers franchise and the evolution of our partnership with Marvel New Media’s Creative Space.”