Categories: Press Releases

Color Merchants/Brevani Family Names VP of Sales

He’s worked with several well-known retailers.

(Press Release) NEW YORK — Brevani, the branded division of Color Merchants Inc. announced that it is bringing on industry veteran Patrick Retzer to head up its sales division and oversee the brand’s direction.

Retailers throughout the country, who know Retzer from his previous work as vice president of sales with Jayden Star LLC and national sales manager with C.G. Creations, will attest to his industry knowledge and skill in building a brand within a retail sales environment. Since 2007, Retzer has worked with a variety of established retailers in management, including Fred Meyer Jewelers, Shane Co. and Sterling Jewelers.

In his new role with Color Merchants/Brevani, Retzer is responsible for managing key accounts, managing the sales force and identifying new opportunities for expansion.

Keven Peck, CEO of Color Merchants/Brevani, said, “The Color Merchants family is excited to bring Patrick on to drive sales and help guide the growing brand in the right direction. His experience in retail sales, sales force management and brand development provide us with a unique opportunity to build on the great foundation that we’ve established over the last 30 years. We’re looking forward to continuing to provide both existing and new clients with innovative works of art that are sure to expand their sales.”

Brevani has been gaining traction around the industry with its uniquely beautiful and innovative collections. Now with the addition of Retzer, Brevani hopes to be able to expand their reach even further and become one of the “must have” brands within retail stores throughout the U.S.

For more information on any of the Color Merchants or Brevani product lines, either contact Retzer at 513-225- 6689, call the office at 212-682- 4788 or send an email to info@brevani.com.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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