Press Releases

Color Merchants/Brevani Family Names VP of Sales

Published

6 years ago

September 26, 2017

INSTORE Staff

He’s worked with several well-known retailers.

(Press Release) NEW YORK — Brevani, the branded division of Color Merchants Inc. announced that it is bringing on industry veteran Patrick Retzer to head up its sales division and oversee the brand’s direction. INSTORE BrevaniVP

Retailers throughout the country, who know Retzer from his previous work as vice president of sales with Jayden Star LLC and national sales manager with C.G. Creations, will attest to his industry knowledge and skill in building a brand within a retail sales environment. Since 2007, Retzer has worked with a variety of established retailers in management, including Fred Meyer Jewelers, Shane Co. and Sterling Jewelers.

In his new role with Color Merchants/Brevani, Retzer is responsible for managing key accounts, managing the sales force and identifying new opportunities for expansion.

Keven Peck, CEO of Color Merchants/Brevani, said, “The Color Merchants family is excited to bring Patrick on to drive sales and help guide the growing brand in the right direction. His experience in retail sales, sales force management and brand development provide us with a unique opportunity to build on the great foundation that we’ve established over the last 30 years. We’re looking forward to continuing to provide both existing and new clients with innovative works of art that are sure to expand their sales.”

Brevani has been gaining traction around the industry with its uniquely beautiful and innovative collections. Now with the addition of Retzer, Brevani hopes to be able to expand their reach even further and become one of the “must have” brands within retail stores throughout the U.S.

For more information on any of the Color Merchants or Brevani product lines, either contact Retzer at 513-225- 6689, call the office at 212-682- 4788 or send an email to info@brevani.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”