Online Costume Jewelry Retailer Ventures Into Gold and Diamonds

BaubleBar, known for selling trendy costume jewelry online, is entering the world of gold and diamonds.

Its collection, launching Aug. 14, consists of rings and earrings, WWD reports. The jewelry will be sold online and will include “streamlined hoop and stud shapes for earrings and simple, embellished bands for rings.”

The news site added: “Some more directional earrings take the shape of letters or safety pins.”

Prices range from $55 to nearly $1,000.

Daniella Yacobovsky-Fiala, co-founder of BaubleBar, said the company is responding to demand.

“Since the beginning, the voice of our customer has led our product evolution,” she said.

BaubleBar began dabbling in fine jewelry in October 2017, when it rolled out its Everyday Fine collection. The line consisted of 18K gold-plated sterling silver pieces selling for under $100.