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Digital Clarity

Digital Clarity – Your Jewelry Store’s Website: The Foundation of Your Online Presence

The must-have elements of a high-performing jewelry store website.

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IN THIS EPISODE, we’re discussing your jewelry store’s website — the hub of your online presence. If you’re spending money on SEO, ads, or social media but your site isn’t built to convert visitors into buyers, you’re burning cash. Josh Polsky of 4 Cs Marketing breaks down the must-have elements of a high-performing jewelry store website, from page load speed to customer journey optimization, plus actionable steps and real live examples to make your site ready for traffic and to sell and book in-store appointments.

ABOUT THIS PODCAST: Digital Clarity is the podcast that helps independent jewelry store owners make smarter marketing decisions. Marketing expert Josh Polsky of 4 Cs Marketing shares principles and best practices for improving every aspect of your website, search engine optimization, social media, multimedia content sharing and other digital strategies; and he analyzes real-world examples to help retailers drive more traffic and increase sales. If your store is doing ok, but should be doing better, book a chat with Josh and see what you need to be the go-to jeweler in your area.

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SPONSORED VIDEO

How Bailey’s Fine Jewelry Navigated a Store Closing With Confidence

After 15 years in Raleigh’s Crabtree location, Bailey’s Fine Jewelry president Trey Bailey faced a challenging decision: how to close a store while preserving both financial strength and the brand’s reputation. The answer was Wilkerson. “They understood both the emotional and financial sides,” Bailey explains. The results? Significant inventory reduction with professionalism throughout. “They don’t just run a sale—they help close a chapter in the best way possible.” Watch Bailey share his experience.

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