Finalist-ACS 2002 - The deBoulle Salon

Published

22 years ago

August 1, 2002

INSTORE Staff Instore August 2002 Issue

The deBoulle Salon, Dallas TX

OWNERS: Karen and Dennis boulle; FOUNDED: 1983; AREA: 1,800 square feet; ADDRESS: 6821 Preston Road Dallas, Texas 75205; PHONE: 800-454-4367; URL:deboulle.com

KAREN AND DENNIS BOULLE have created a store richly endowed with grandeur. And in such a setting it would be hard work not to! The store is housed in a faux French villa, complete with curved staircase, Roman-style pillars, and plenty of filigree metalwork. Despite the grandiose aspect of the salon, customers find the store, with its fireplace, comfortable couches and dark wooden furniture, a surprisingly homey place to shop for jewelry.

The panel were in agreement on one thing — DeBoulle is classy. Karen Karch teases, “Scarlet O’Hara would be right at home on the spiral staircase,” Bob Olmstead describes DeBoulle as “an elegant upscale experience,” and Gwen Carrington praises “a beautiful classic design that maintains the brand image in a consistent, flowing manner.” Anne Sowden, meanwhile, felt DeBoulle might have too much going for it: “I would probably spend more time looking at the building than the jewelry!”

PHOTO GALLERY (3 IMAGES)

Copycat Tips … The deBoulle Salon

Combines grandeur with comfort

Watch Out For:

Don’t rely on the setting to sell the product

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

Finalist-ACS 2002 – The Collector Fine Jewelry

Don't Miss

Finalist-ACS 2002 – T. Foster & Co.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”