Categories: Press Releases

Forevermark Announces Partnership With Devotion Diamonds

 

(Press Release)
NEW YORK – Devotion, a luxury diamond brand that attracts the millennial customer to established independent jewelry stores, has partnered with Forevermark to introduce a new brand of exclusive bridal and fashion jewelry, Devotion with Forevermark.

Devotion is a Vermont-based brand that creates limited edition and serialized engagement rings. Every design features Devotion with Forevermark diamonds, cut to a patented faceting structure by Forevermark Diamantaires revealing a unique Inner Blaze.

Perry B. Sporn, president and CEO of Devotion Diamonds, says, “We are proud to be partnering with Forevermark on such an ambitious program. Jewelers need to have an authentic luxury story to tell unlike any existing products within today’s market. Devotion with Forevermark is positioned to change the conversation around diamonds for the millennial – presenting them with a true American Luxury brand focused on tier one quality, responsible sourcing and a fully branded piece– from its melee, to the metal, and the center stone.”

Forevermark U.S. President Charles Stanley added, “By collaborating with Devotion, we are offering our retail partners a top-tier product that caters to what consumers are looking for. Each piece of jewelry in the collection is unique and utilizes only Forevermark diamonds, which gives consumers the reassurance that their diamond is responsible sourced from mines that uphold the highest business, social and environmental standards.”

Devotion with Forevermark is available exclusively to select authorized Forevermark retailers, as well as official Devotion stores and boutiques.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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